Direction, nature and initial concepts for a range of products that take their purpose and character from New Zealand.
As the focus for the range is tableware, it seemed natural to look closer at the lifestyle, foods and eating habits of New Zealand. Research into the cultural environment exposes how tableware is used and how it could be more useful; the landscape provides cues for colours, textures and material combinations that evoke it.
The result is a design direction that suggests the informal atmosphere of New Zealand eating and entertaining, in any home, here or overseas.
Designed in collaboration with Shai Akram.
