For Milan Design Fair 2012, GAP's European flagship in Milan was given over to a creative takeover on the theme of 'Bright Ideas', arranged by YCN. In collaboration with Oscar Narud, the 'Bright Ideas Machine' was designed, fabricated and installed for the store — a kinetic sculpture of gears, wheels and cables that ran the full height of its four-metre windows and carried up into the central stairwell, setting a cloud of printed t-shirts in motion.
